“Surround Sound helped us build a whitelisting program that’s become a core part of how we scale on Meta. Every funnel speaks to a different customer avatar and the testing velocity has been a step change.”
Lynn Ma
Co-founder, Filterbaby
“Surround Sound helped us scale our creative output ahead of Black Friday and the work has only expanded since. Over the past few months they’ve supported multiple product launches and we’re producing more ads each week than we ever had before.”
Kieran Matthews
CEO, Equip
"Andrew has been on both sides of the table, Co-founding MoonBrew and now running Surround Sound. He brings the instincts of someone who's actually had to grow and scale a brand, not just create ads for one."
Jason Goode
CEO, Flakes
Single-funnel, single-avatar accounts hit a ceiling on Meta fast. With Andromeda now optimizing across creative diversity, Meta rewards accounts that feed it distinct customer avatars and varied creative angles.
01
The brands spending 6 figures per day on Meta run several funnels at once, against several avatars, so every dollar of new spend has a fresh angle to land on. Surround Sound helps you do exactly this.
02
Multiple funnels create overlapping touchpoints. The customer who sees you 7x across 3 formats converts cheaper than the one who sees you once.
03
When one angle fatigues, others carry the load. Creative diversification is portfolio theory applied to ad accounts.
Every brand we work with gets a custom mix of all three, tailored for customer persona, spend level, and competitors.
Foundation
The testing engine. High-volume creative iteration on your owned brand account.
What
Hook-led DR creative built for cold traffic and Meta's algorithm.
Why it converts
Creative velocity is what beats CAC inflation. More tests, more winners.
When to use
The foundation. Always running. Most brands start here.
Trust arbitrage
Editorial review and comparison content run as whitelisted Meta ads through our owned media property.
What
Review-style creative that runs from a publisher handle, not your brand handle.
Why it converts
Third-party voice converts higher and unlocks CPM arbitrage. Different account, different testing surface.
When to use
When your branded DR plateaus and you need a new angle to break through.
InfluenceRS at scale
Influencer trust at scale. Whitelisted creator content running through their handles, with our creative direction.
What
Creator-led ads that run from the creator's account on Meta.
Why it converts
Fundamentally different psychology than DR or whitelisted. Highest trust, highest LTV cohort.
When to use
At higher spend tiers, when you need to expand into colder, more skeptical audiences.
Testing vs. scaling
We separate the two. Testing happens at low daily budgets across high creative volume. Scaling happens only after a winner clears our internal threshold.
What makes a winner
3-day rolling ROAS above target with statistically meaningful spend. Not gut feel. Not "looks promising."
Creative velocity
We ship 30 to 50+ new ads per month per client. Spend ceilings are creative ceilings.
Working with internal teams
We integrate with your in-house media buyer. We don't replace them. Creative is our lane.
Reporting cadence
Weekly creative review, monthly strategy. No vanity dashboards.
Scope clarity
One contact. One Slack channel. No account managers between you and the work.
Surround Sound
Traditional creative agency
In-house team
All 3 funnels integrated
Usually 1, sometimes 2
Whatever you can hire for
30 to 50+ ads
8 to 15 ads
Limited by team size
Built by a DTC operator
Rare
Yes, but limited bandwidth
The Review Board (TRB)
None
None
Ad psychology + economics
Mostly executional
Varies